For an optician shop or similar that does not offer exams, the Patients Page link can be "turned off" in the administration section so that the navigation link does not appear on the site.
For those using the page, there is this normal text section as well as the Patient Form and Insurance Accepted sections.
The Patient Form administration section allows you to upload 1 to 3 PDF files and name them as is appropriate. This allows you to post a New Patient form, HIPAA or other form as necessary.
The Insurance Accepted administration section allows you to type in the names of the various insurance and/or vision plans you accept.